Mobile app investors
Mobile-focused investors index heavily on distribution mechanics, because app-store economics punish products that cannot acquire cheaply.
How to approach this segment
Know your blended CAC and say it. In this segment vagueness about acquisition cost is read as concealment, since every experienced mobile investor knows the number is available to you.
Platform dependency is a real risk these investors will raise. Having a considered answer about what happens if store policy or attribution changes again signals that you have operated through it before.
What else these investors fund
Focus areas most often listed alongside Mobile by investors in this segment. Useful for judging whether an adjacent framing of your company would widen or narrow your list.
- SaaS 567
- Software 541
- FinTech 540
- Consumer 373
- Artificial Intelligence & Machine Learning (AI/ML) 262
- Big Data & Analytics 247
- Healthcare 237
- Information Technology 220
Where they are based
- San Francisco 117
- New York 111
- Palo Alto 45
- Menlo Park 41
- Boston 30
- Los Angeles 21
See which investors these are
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