Consumer investors
Consumer is the segment with the widest gap between what founders present and what investors actually look at.
How to approach this segment
Retention curves decide it. Consumer investors have learned to ignore download and signup totals because both can be bought; what they want is the shape of the curve after week four, and whether it flattens at all. A flattening curve on a small base beats a large base with no flattening.
Organic share of growth is the second lens. If a meaningful fraction of new users arrive without paid acquisition, lead with that number — it is the single strongest signal available to a pre-revenue consumer company.
What else these investors fund
Focus areas most often listed alongside Consumer by investors in this segment. Useful for judging whether an adjacent framing of your company would widen or narrow your list.
- SaaS 467
- Software 457
- FinTech 443
- Mobile 373
- Healthcare 168
- Information Technology 165
- Artificial Intelligence & Machine Learning (AI/ML) 162
- Enterprise 159
Where they are based
- New York 120
- San Francisco 98
- Palo Alto 33
- Menlo Park 31
- Boston 28
- Los Angeles 20
See which investors these are
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