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Cold email generator for investor outreach

Describe your company in a few fields and get a cold email to a VC that is short, specific and worth answering. The template forces the parts founders skip — a real number, a real reason for writing to this investor, and one small ask — and tells you when a draft is weak and why.

It runs in your browser. Nothing you type is sent to a server, there is no sign-up, and there is no limit on how many drafts you write.

Start from an example:
You and your company

Optional. Skipped in the sign-off if blank.

Finish the sentence. Describe the product the way a customer would, not the way a deck would. No adjectives — say who it is for and what changes for them.

The numbers

Whatever is real and countable: revenue, paying customers, pilots, weekly active users, retention, a signed letter of intent, growth over a stated period. If you have no revenue, count something else — the point is that it can be checked.

Investors sort by round size first.

Optional, but it saves a round trip.

Optional. Two concrete things, not a category.

The investor

Optional. Without it the email opens “Hi there”.

The hardest field, and the one that decides the email. Name something only true of them: a company they backed with your problem, a position they argued in public, a stage and sector they state. If you cannot fill this in, leave it blank — the line is dropped entirely rather than filled with a compliment.

Your draft appears here

Four fields are needed before there is an email worth reading: your name, the company, what you do, and one number. Everything else is optional and each one makes the draft stronger.

  • Still needed: your name
  • Still needed: company name
  • Still needed: what you do
  • Still needed: traction

Two worked examples

Both are produced by the template above, from the fields shown in the tool. The companies, people and numbers are invented — SendVC does not publish real investor names, firms or contact routes on public pages.

Seed, with revenue

The subject line carries the number, so the email is sortable before it is opened. The third paragraph is the only part that could not have been sent to any other fund — and it points at a decision the investor made, not at how impressive they are.

Subject

Loadstar — $40k MRR, 7 months after launch

Hi Dana,

I'm Priya Raman, co-founder and CEO of Loadstar. We handle payouts for freight brokers, so drivers are paid the day a load is delivered instead of 45 days later.

I'm writing to you because you led the Series A in a trucking-software company last year and argued that payment terms, not routing, are what actually strangle small carriers — that is the problem we started from.

Where we are: $40k MRR, 7 months after launch, 41 brokers paying.

We're raising a $2M seed to hire four engineers and get to 200 brokers.

Would you be open to 20 minutes in the next two weeks? The deck is here if it's easier to look first: loadstar.example/deck

Thanks,
Priya Raman
Co-founder and CEO, Loadstar

124 words

Pre-seed, no revenue yet

No revenue does not mean no numbers. Pilots, users, a signed letter of intent, a rate of change, or a fact about the team all count. What kills a pre-seed email is not the absence of revenue, it is replacing revenue with adjectives.

Subject

Casement — 3 unpaid pilots with housing associations

Hi Marek,

I'm Tomas Weber, founder of Casement. We turn building-inspection photos into the compliance report that housing associations have to file every year.

I'm writing to you because you back software sold into regulated property portfolios and have said you will look at pre-revenue teams where the regulation creates the deadline — ours is the annual filing date.

Where we are: 3 unpaid pilots with housing associations covering 11,000 units, one signed letter of intent, and reports that took a surveyor 6 hours now take 25 minutes.

We're raising a $750k pre-seed to convert the pilots to paid contracts and hire a second engineer.

Would you be open to 20 minutes in the next two weeks? The deck is here if it's easier to look first: casement.example/deck

Thanks,
Tomas Weber
Founder, Casement

133 words

What the template is doing, and why

Six decisions are baked into the output. They are worth knowing even if you never use the tool again, because they are the difference between an email that gets read and one that gets archived from the preview pane.

1.The subject line carries the number

An investor triages a full inbox from the subject list. "Quick question" and "Introduction" tell them nothing, so those sit until they are archived unread. Your company name plus the strongest countable fact — revenue, customers, growth over a stated period — lets someone decide in the preview pane whether this is theirs. The generator builds the subject from your traction line and shortens it to survive mobile truncation, keeping whole facts rather than clipping a number in half.

2.One reason for writing, and it has to be a fact

This is the field founders skip and the one that decides the email. "I loved your investment in X" and "big fan of the fund" are worse than writing nothing, because they read as a mail merge and now the reader is annoyed as well as uninterested. A usable reason points at a decision they made or a position they took: a company they backed that has your exact problem, an argument they published, a stage and sector they state. If you have nothing, the generator drops the paragraph entirely rather than substituting filler, and tells you it did.

3.Numbers before the ask

The order is who you are, why them, where you are, what you are raising, then the ask. Traction sits above the ask because it is what earns the ask. If a reader stops halfway down — most do — the half they read should be the half that makes the case.

4.Say how much you are raising

Funds have a cheque range, and inbound gets sorted by whether the round fits it before anything else is considered. An email with no round size cannot be sorted, so it gets skipped rather than filed. One clause is enough.

5.One ask, with a duration and a window

"Would you be open to 20 minutes in the next two weeks?" can be answered yes or no in three seconds. "Would love to connect and explore synergies" makes the reader do the work of deciding what you want and when, and that is work nobody does for a stranger. Ask for one specific, small thing.

6.Under 150 words

A long cold email signals that you have not decided what matters, which is the same signal a long deck sends. The generator counts the words and flags a draft that runs over. The part to cut is almost always the second half of your one-line description.

What gets a cold email deleted

  • A compliment where the reason for writing should be. It is the single most common way a personalized email announces that it is not.
  • No number anywhere in the email. "Strong traction" and "great feedback from users" cannot be checked, so they are read as nothing.
  • A subject line that hides the point: "Quick question", "Following up", "Introduction", or the company name on its own.
  • The deck as an attachment on a first email. Send a link.
  • One email to forty investors with everyone in BCC. It removes the only thing a cold email has going for it, which is that it was written for one reader.
  • Sending to whatever address you could find rather than to a named person, then opening with "Dear Sir or Madam".
  • Three paragraphs of market size. The investor knows the market; they do not know you.

Worth saying plainly: cold email is the weaker channel. A warm introduction from someone an investor already trusts beats the best cold email you will ever write. This tool is for the raise where you do not have that introduction yet, which is most first raises. Nobody can promise you an answer — what you control is whether the email is worth answering.

Questions

Is the cold email generator free?
Yes. There is no account, no email address to hand over and nothing to install. The tool runs in your browser and you can use it as many times as you like.
Does it use AI to write the email?
No, and that is deliberate. The facts in a cold email to an investor are yours: what you built, what it does, what the numbers are, why this particular fund. A language model asked to personalize those facts mostly adds adjectives, and adjectives are what makes fundraising email sound like every other fundraising email. This tool is a template with a strong opinion instead, which also means nothing you type is sent to a server.
How long should a cold email to a VC be?
Short enough to read on a phone without scrolling twice — under 150 words in practice. The generator counts the words for you and says so when a draft goes over. Length is not a virtue in itself; it is a proxy for whether you have decided what matters.
What do I write if I have no revenue yet?
Count something else. Signed pilots, letters of intent, users, waitlist size, retention over a stated period, how long a task took before and after, what your team shipped somewhere else. A pre-seed investor does not expect revenue. What they will not forgive is replacing a number with an adjective.
Should I attach my pitch deck to the first email?
Link to it rather than attaching it. A link keeps the email small, works on a phone, and lets you fix a slide after you have sent it. The generator puts the link in the closing line if you give it one.
What does SendVC do that this tool does not?
This tool writes one email, and you supply the investor and the reason for writing. SendVC reads your pitch deck, works out your sector, stage and business model, matches it against verified investors in its database, and writes a personalized email per matched investor on a monthly cadence. It is a flat subscription with no commission and no success fee.

One email is the easy part

The hard part is the next two hundred: finding the investors who actually fund your sector and stage, then writing a different reason-for-writing line for each one. SendVC reads your pitch deck, matches it against 5,000+ active verified investor contacts, and writes a personalized email per matched investor. Flat monthly subscription, no commission and no success fee.